Metal Gear Rising

Game Changer.


It Is On

Bear with me; I’m getting confused while writing this so I can only imagine what reading it would do.
But I do have a point.

Scene takes place in the bedroom.

Your mind is telling you the dream is over and you should wake up, you reluctantly agree and start ascending in the air hovering over the bed only to realize that you are waking up yet to another dream…

Only when interrupted do you know that you are living in your head – lucid dreaming – and in that moment you are faced with what should be a rather easy choice to make; do you sleep it off? Or do you wake up and actually live the dream?

Think of it like this.
You have a dream, you are aware that you are sleeping and dreaming, if you don’t do anything about it then the dream will be forgotten by the time you’re brushing your teeth.

But, what if you take control
of that dream…

Entering a state of lucid dreaming can be achieved through several cues or triggers that can be practiced in your waking state and applied in your dream state.

So, you are still hovering over your bed, the moment you realize that you are only human, you fall, but hey, if you don’t want to wake up yet, it is your choice, and you choose to take control, probably because you believe that you heard that little voice that drives your selective processes and brings you to the firm decision of doing, or not doing, And that voice is telling you to go in the room…

Interruption: Scene takes place a big empty room with one light bulb hanging on to dear life by a thin cable down from the high ceiling. Flicking the light switch off doesn’t even get the light to twitch…

On again off again…
The light is now brighter than when you came in.
You think to yourself; it’s on! Realizing the interruption of a light not turning off is not as simple as it seems, now you’re on to something.

Behind you now are a chair and a table, on that table is a stack of white paper and a pencil.

You start sketching away, thoughts scattered through the narrow paths created on what were once clean sheets of white paper, roads that seem as if leading to nowhere until finally the mighty pencil falls with the resonating sound of either failure or success, In that specific moment you can feel yourself waking up and becoming conscious, yet you decide that the dream’s not over and you want to keep dreaming.

Most interruptions come as noisy irritating feelings of discomfort, a reminder that not everything in your head will end up being that living breathing organism we call design.

From there on, if you start concentrating hard enough so you’ll hear that pencil tip scratching the surface of a big idea, and suddenly what was once an incomprehensible maze of poor city planning on the notebook in front of you, all those paths meet in a point heading towards one single direction, becoming a path only you can take;
a path of your own creation.

“Do not go where the path may lead, go instead where there is no path and leave a trail”
Ralph Waldo Emerson.

Now you understand that you don’t have to wish for dreams to come true, they already are, what you can do is test the reality within a dream and live the dream within a reality.

Announce to the world;


Final interruption:
Design begins with ideas, those begin as dreams waiting to be understood, and for dreams to be understood they must be lived.
So respect ideas no matter how dreamy they are
(Pun? What pun?)

Interruptions | Noise Edition

Industrial Design (Somewhat) Defined

Might be a very hard thing to do. But I will be spotting definitions of industrial design on a regular basis, and each will be posted with a link to the original reference.
There might be the occasional relevant quote or intelligent remark, but this blog unlike my earlier trials in blogging will hopefully be focused on one very important subject.

Check out the ambitious blog:

id Jordan industrial design (somewhat) defined

You can also follow us on twitter.

Pecha Kucha Amman vol.1 | Noise | Dajeej


[NOISE | DAJEEJ* #1] to be held on March 10th at Books@Cafe

We’re calling out for speakers, to participate please send us to

For more info please visit,
PK Amman Official Page
PK Amman Facebook Group
Interruptions Network

* Dajeej was brought to Amman by Ali Asad, organized by Interruptions and sponsored by Books@Cafe.

* Dajeej brand and poster design by Hadi Alaeddin, Amr Hourani and Yasmine Nabulsi.

Pecha Kucha is an international non-profit organization that seeks to encourage collaboration and the open sharing of ideas. PechaKucha Night was devised in Tokyo in February 2003 as an event for young designers to meet, network, and show their work in public.

It has turned into a massive celebration, with events happening in hundreds of cities around the world, inspiring creatives worldwide. Drawing its name from the Japanese term for the sound of “chit chat”, it rests on a presentation format that is based on a simple idea: 20 images x 20 seconds. It’s a format that makes presentations concise, and keeps things moving at a rapid pace.

Pecha Kucha Amman is an extension to the project which has been celebrated in hundreds of cities around the world. It’s a genuine contribution to social/cultural exchange patterns in Amman and a festival of creative ideas.


بتشا كوتشا ( و المقصود بها باليابانية صوت المحادثة )هو حدث عالمي تتم إقامته في أكثر من 260 مدينة حول العالم ، هو ملتقى المصممين و المبدعين في مدينة ما ، يجتمعون ليعرضوا ما يقومون به من أعمال و تصاميم ، بدأت فكرته من طوكيو من ثم إنتشرت هذه الظاهرة في كل أنحاء العالم .أهم ما يميز ملتقيات بيتشا كوتشا هو طريقة التقديم ، إذ يتم تحديد الوقت سلفا ، فلكل مصمم 20 صورة فقط ، عليه أن يشرح كل منها في 20 ثانية ، و بذلك جميع المشاركين في الليلة الواحدة لديهم نفس الوقت لتقديم أعمالهم . عادة ما يتم تقديم 12 مصمم في كل مرة .تأتي أهمية هذا الحدث من أنه أصبح مرجعية عالمية للمصممين في كل مكان ، بل تعداه ليصبح ملتقى المبدعين من شتى المجالات ، و تتفاخر المدن التي يقام بها هذا الحدث بحجم الحضور و المشاركين مما يعكس إهتمام سكانها بالإبداع .تسهم لقاءات بيتشا كوتشا في الترويج للمبدعين المشاركين على المستوى المحلي و نشر أعمالهم و اللقاء و الحوار بين المبدعين في المدينة ، و لعل المساهمة الأكبر هي في النشر و الترويج لهم على المستوى العالمي حيث سيصار إلى وضع مساهماتهم على الصفحة الرسمية لبيتشا كوتشا على الإنترنت ليراها حضور بيتشا كوتشا في أكثر من 250 مدينة حول العالم .

Underwhelmingly Good


iPad is good… Wait, stop wining and let me explain you ungrateful geeks! (This is how Steve Jobs should have started his presentation)

Apple launched the iPad yesterday night, never felt geekier as i sat there checking out the live feed on clicking refresh every 30 seconds, stopping on  every execs’ statements, and analyzing every picture. I was impressed by how good of a product it is, but it felt funny!

Bear with me on this ok… Now today, I woke up to a new apple homepage, and as usual they followed the keynote with the product showcase video, i thought after watching it, that strange feeling I had yesterday would go away, but still it didn’t.

You can get as much information as you want about the iPad, and all the features in depth, and here is an overview of what the iPad is for those with no idea what we’re talking about here.

But that’s not all what this post is about, this is a collection of my thoughts on why apple will one day rule the world! Oh really? yes really!

So, Two and a half years ago the iPhone was released, five years before that, the iPod, and three years before that was the iMac.

I still remember the hype over the iPhone, as I was still getting into knowing more about industrial design – I majored in 2006 two years after starting college – and in that time it was completely true when they said words like revolutionary, magical, innovative. I watched that video for six months not believing it will be produced until it was released in july 2006, then all hell broke loose.

iPhone, like the iPod and the iMac before it were in fact revolutionary products. They did not only change Apple as a brand, but they literally changed what people thought they need, they changed behavior, instilled loyalty, and gained popularity with people perceiving it as the way cooler, way better looking, way smarter kid that no other kid liked to play with! A show-off they called him! Some kids even called him an elitist, i have no idea where you’ll find a kid say that word but nevermind that!

That’s over-simplification i know but I’ll try to jam in all the info i need to get my point across…

What i mean by changing behavior can be explained by a couple of examples…

You bought an iPod while you have a pc at home, you’ve never used iTunes because you either haven’t heard of it or because you can never find any songs on it, unknown artist being the most dominant artist name in your library! but you don’t care, as long as you have an iPod it doesn’t matter, you can adapt!

Another example. You’ve had a long list of discarded mobile phones, but you’ve never really felt the need to open up your e-mail on those phones, online connection wasn’t that much fun was it, but you get an opportunity to buy an iPhone and suddenly you’re the busy, life on the go, all work no play type, with multiple e-mail accounts, calendar appointments, and to-do list applications installed. You changed, maybe to the worse or maybe to the better, but you changed.

Now let’s talk about one of the more important things Apple did. As an industrial designer I’m always asked what I do and I always answer based on who is asking and when and why he’s asking… In this case, the definition of design given by the ICSID (international Council of Societies of Industrial Design) fits perfectly.

Design is a creative activity whose aim is to establish the multi-faceted qualities of objects, processes, services and their systems in whole life cycles. Therefore, design is the central factor of innovative humanization of technologies and the crucial factor of cultural and economic exchange.

Since 1998, Apple has been taking gigantic leaps in innovation, risking massive losses with every new product launch, never compromising, never negotiating terms, and most importantly never disappointing (yes even the apple tv)

It’s now 12 years and Apple is now selling music, movies, applications, ebooks, publishing podcasts, treating software developers very well, and their retail customers better, designing the best accessories, while opening wide opportunities to the infinite amount of third party accessory companies, and doing that at very affordable prices (respectively) and above all that, guaranteeing the best user experience across all mentioned platforms!

“Objects, processes, services and their systems in whole life cycles.”

That’s why after this much growth and change on both ends of the company and the customer, this was the perfect timing for a product like the iPad, a product that’s not necessarily revolutionary in technology or aesthetic, but definitely in it’s positioning. it’s easy to disagree with this but iPad is the product the brings the apple brand to a full circle.

There you have it… I could have ranted and went on and on how un-amazed i was. I could’ve went on about the app icon layout, the big screen smudges, no usb, no camera, no multi-tasking, no new groundbreaking efforts in changing aesthetics, and i definitely could have shortened this post to one sentence that the iPad is a giant iPhone with iWork!… But I didn’t because the iPad is good! even if it is underwhelmingly good for now.

This is what the short-sighted review would have looked like:

Finally, you have to know by now… Look where the iMac, iPod, and iPhone where back in the day and where they are are now. So far, iPad might have the biggest prospects of any Apple product ever made! That is definitely worth waiting for!

While you’re waiting, don’t forget to check out this video, and ask yourself how on earth does Apple think they’d get away with a name like the iPad!?

What the Helvetica!

Passing by a friend’s screen the other day I caught a glimpse of big bold black type set in helvetica, on a white background, and a picture of a mobile phone, that phone was Sony Ericsson Xperia Pureness.

Now as far as product design thinking and strategy behind this phone, this soon to be a trend move towards simplicity is a smart move indeed. But what concerns me is that Sony Ericsson didn’t bother really work on the form rather than add the gimmicky transparent screen… It’s a pretty phone, and when I say form I mean all aspects of actually shaping the phone affected by the mere fact that it’s only a phone and nothing else…

When you have only three main features, like the say; Talk, Text, and tell Time! those are pretty simple paramaters for a product to be really innovative and unique… Because it’s going have one hell of a fight in front of it! At this day and age of technological over load, only a small number of people want something so downright focused, so “purely” functional in a single minded way!

In order to convince more than those few something need to be done, and that something isn’t exactly what this campaign is doing! That’s not a bad thing at all because I think this campaign might just be the best I’ve seen in a while, This is_like the product_ a very focused campaign with a clear understanding of the target audience… All ads have one information based on date, location and size of ad, Bold helvetica, on white background… How awesome is that!!

It’s freaky how many things I like are stuffed in there… I mean I would not change one thing with the campaign, the service offerings, the online presence… Sadly what I would change is the product itself…

But again, just look how awesome these ads look!

Check it out… [Click here for full gallery]

Design can be good again

First things first, go and WATCH THIS VIDEO!









Maybe you know this already, but the work of Dieter Rams is getting more exposure and being noticed by non-product designers more and more every day. His work and teachings are things I spent my college years and even after with, learning more with every thing I read…

His words are not to be taken lightly , neither can he be confused with other famous names in the design world… He does not say or do the irrelevant, the unnecessary, or the fantastic. He’s a designer with a collective experience that surpasses groups of young designers put together.

Just now his work is being published in a way it deserves. Later this month the amazing publisher Gestalten books is releasing Less and More The Design Ethos of Dieter Rams. It looks awesome, and I can’t wait to get my hands on a copy.

What bothered me was that after these principle spread all over the internet, is the fact that I’ve had an idea of a poster in my head, even though it was a simple personal project, I never got around to finalizing it. But I did however post how I had those unfinished posters of the ten principles on the walls of both my room and the office.

Later I see that Bibliothèque an amazing design studio was commisioned by Vitsoe to do that poster for the ten principles, and it looks good, based on a very well-thought of grid, and photographs and color palette that really feel like dieter rams’ work. I liked it even though it made me hate my self for not doing my idea.

Walled Horizons

Image Credits: Dave Bullock/

…Roger Waters…

One of the creators of the best Rock band in history Pink Floyd…, along with David Gilmour, Nick Mason, And the Late Richard Wright and Syd Barrett

Anybody whose anybody that thinks he/she knows music knows at least a couple of albums, and that’s not hard at all with 1973’s Dark Side of the Moon being the third best-selling album of all-time and voted in the top five best albums on almost every Rock site and magazine… You also have 1979’s The Wall which was adapted into the 1982 film by Alan Parker Starring Bob Geldolf, and later in 1990 performed Live in Berlin in front of a staggering sell-out crowd of over 350,000 people, with people from fifty-two countries watching the two-hour event television broadcast.

After Pink Floyd dis-banded in 1985 he continued on leading an amazing career as a solo artist, releasing 3 excellent studio albums (each in its own way), 2 soundtrack albums, one opera (Ça Ira), and playing a number of world tours two of which were released on DVDs (The Wall Live in Berlin, In The Flesh)

I can’t do the man justice writing only a few paragraphs, but there is enough information online, and I’ll give you links and references you can go to learn more about the best songwriter that ever lived… These are my personal opinions and to me there’s no debating the fact that no other artist can ever come close to Roger’s musical and lyrical genius…

What I want to point out in this post is a recent short documentary film Roger was a part of about the humanitarian effects of the separation wall in Palestine… The unjust, unaccepted, and blatant disregard to international laws. A disgusting slap in the face to a people who are now being publicly harassed and stripped away of their most human basic rights and needs… We all know the story, and that’s why we never forget, and we all “try” to “do” something…

My respect goes to all of those people who contributed in making that film, although I know it’s a simple reminder, and it could’ve been much stronger… But for now it’s reassuring to know a film like this can be made… with the help of an international public figure like Roger Waters…

“The reason for walls is always fear, whether the personal walls that we build around ourselves or walls like this that frightened governments build around themselves,” Waters says.

“It fills me with horror, the thought of living in a giant prison,” Waters says as he spray-paints “We don’t need no thought control” on the wall.

The 15 minute film named Walled Horizons is divided into 2 parts on YouTube…

You can watch it here…

More Information:

Official Site

Currently Offline

Wikipedia Page

Informative Page


Contains soundtrack details

Fan Page

Another decent source of info

The Wall in Berlin Gallery

A collection of photos

Fan Club

Poorly designed but has LOTS of info and links


A collection of quotes

Storm Thorgerson Works

Storm Thorgerson’s Studio was responsible for most of Pink Floyd’s record sleeve designs, that and a lot of their other works are really good, you have to check out this link…

Gerald Scarfe

The man responsible for the visuals included in The Wall album, film, and live performance. Amazing artist, with an impressive body of work

One more video:

This is one of Roger’s most recent songs… Leaving Beirut.

Thank you for reading and watching… If you have any comments go ahead…

New Content

There are two new pages if you haven’t noticed…

Image of the Whenever & Wallpapers

I’ve uploaded new content today so check it out… If you have any ideas for content for either one of the two pages feel free to share with me… If you liked any of the wallpapers they are free to download as your desktop wallpaper… and the images of the whenever, well, I really don’t know why I’m doing them… but anyone is free to contribute…