Tag Archives: function

What the Helvetica!

Passing by a friend’s screen the other day I caught a glimpse of big bold black type set in helvetica, on a white background, and a picture of a mobile phone, that phone was Sony Ericsson Xperia Pureness.

Now as far as product design thinking and strategy behind this phone, this soon to be a trend move towards simplicity is a smart move indeed. But what concerns me is that Sony Ericsson didn’t bother really work on the form rather than add the gimmicky transparent screen… It’s a pretty phone, and when I say form I mean all aspects of actually shaping the phone affected by the mere fact that it’s only a phone and nothing else…

When you have only three main features, like the say; Talk, Text, and tell Time! those are pretty simple paramaters for a product to be really innovative and unique… Because it’s going have one hell of a fight in front of it! At this day and age of technological over load, only a small number of people want something so downright focused, so “purely” functional in a single minded way!

In order to convince more than those few something need to be done, and that something isn’t exactly what this campaign is doing! That’s not a bad thing at all because I think this campaign might just be the best I’ve seen in a while, This is_like the product_ a very focused campaign with a clear understanding of the target audience… All ads have one information based on date, location and size of ad, Bold helvetica, on white background… How awesome is that!!

It’s freaky how many things I like are stuffed in there… I mean I would not change one thing with the campaign, the service offerings, the online presence… Sadly what I would change is the product itself…

But again, just look how awesome these ads look!

Check it out… [Click here for full gallery]


Design can be good again

First things first, go and WATCH THIS VIDEO!









Maybe you know this already, but the work of Dieter Rams is getting more exposure and being noticed by non-product designers more and more every day. His work and teachings are things I spent my college years and even after with, learning more with every thing I read…

His words are not to be taken lightly , neither can he be confused with other famous names in the design world… He does not say or do the irrelevant, the unnecessary, or the fantastic. He’s a designer with a collective experience that surpasses groups of young designers put together.

Just now his work is being published in a way it deserves. Later this month the amazing publisher Gestalten books is releasing Less and More The Design Ethos of Dieter Rams. It looks awesome, and I can’t wait to get my hands on a copy.

What bothered me was that after these principle spread all over the internet, is the fact that I’ve had an idea of a poster in my head, even though it was a simple personal project, I never got around to finalizing it. But I did however post how I had those unfinished posters of the ten principles on the walls of both my room and the office.

Later I see that Bibliothèque an amazing design studio was commisioned by Vitsoe to do that poster for the ten principles, and it looks good, based on a very well-thought of grid, and photographs and color palette that really feel like dieter rams’ work. I liked it even though it made me hate my self for not doing my idea.

Designer’s Emotional Baggage!

It is no secret a designer’s brain functions through an intricate web of faulty wires coming in and out all over the place in an environment of somewhat systematic chaos and an everlasting effort trying to control that chaos.

Ideas juggling back and forth between the right and left side of the brain.

One conjures up a feeling, an abstract undefined sense of what he/she wants to do, and the other constantly fighting battles with every part of your body wanting to realize those ideas no matter how ambiguous and unworldly they might seem at first.

But most people forget about passion, and I’m not talking about you loving your work;

it is a well-known fact that most designer’s egos are so big, naming every idea they have “their baby”.

But that’s ok, we designers are proud of that, because with a certain amount of confidence, and love poured into every project you keep learning, growing, and you will do more good than you’ll ever do if you are over run by self-doubt every step of the way.

Back to my point, remember? The point I was trying to make.

My belief is that every good idea, after running through all parts necessary in your brain, before it is sent through your nervous system to the tips of your fingers and you start working, it simply has to pass by your heart first {YES of course this is a metaphor, feelings come from the brain too}

{Form Follows Function} said Louis Henri Sullivan, Then in 1969 came Hartmut Esslinger, coined the term to contain wider issues which is the famous {Form Follows Emotion}

These phrases never work out of context, they are easily misunderstood, what can be said is that the simplest guideline to good design is one that follow form, function, and emotion. What’s first and what’s last is never set, and will always be decided by who and what the design is for.

Below are graphics starting to emerge out of this kind of thinking; this holistic view on design starting with the designer simply thinking about it, and ending with the perception of people interacting with it.

Thank you. Feel free to comment on what you’ve gathered from this article or any other post on my blog.

Good day.

Ten Commandments On Good Design



These are the 10 basic principles of design set by Dieter Rams (other links: 1/2) chief of design at Braun – up till 1995 – a creator of so many design icons; icons that students studied and design professionals were “inspired” by…

These design principles will always be on the wall of any studio I work in… they explain everything be it design process or what your goals are in the end result… It is an essential read for any designer no matter what discipline… i hope Mr. Rams knows the effect this had on so many people and I wish i would someday be commissioned to do a poster like this for real… Maybe then I can spare the time to do it exactly the way I imagine it to be!

Please note that this is a self-initiated project and will not see production any time soon…
The ‘Ten principles’ are covered by a Creative Commons license. This license does state that you may reproduce this work without alteration, but NOT for commercial purposes. You can see the full details of the license by following this link.