Tag Archives: helvetica

What the Helvetica!

Passing by a friend’s screen the other day I caught a glimpse of big bold black type set in helvetica, on a white background, and a picture of a mobile phone, that phone was Sony Ericsson Xperia Pureness.

Now as far as product design thinking and strategy behind this phone, this soon to be a trend move towards simplicity is a smart move indeed. But what concerns me is that Sony Ericsson didn’t bother really work on the form rather than add the gimmicky transparent screen… It’s a pretty phone, and when I say form I mean all aspects of actually shaping the phone affected by the mere fact that it’s only a phone and nothing else…

When you have only three main features, like the say; Talk, Text, and tell Time! those are pretty simple paramaters for a product to be really innovative and unique… Because it’s going have one hell of a fight in front of it! At this day and age of technological over load, only a small number of people want something so downright focused, so “purely” functional in a single minded way!

In order to convince more than those few something need to be done, and that something isn’t exactly what this campaign is doing! That’s not a bad thing at all because I think this campaign might just be the best I’ve seen in a while, This is_like the product_ a very focused campaign with a clear understanding of the target audience… All ads have one information based on date, location and size of ad, Bold helvetica, on white background… How awesome is that!!

It’s freaky how many things I like are stuffed in there… I mean I would not change one thing with the campaign, the service offerings, the online presence… Sadly what I would change is the product itself…

But again, just look how awesome these ads look!

Check it out… [Click here for full gallery]


You Wish!

I wish people would be more critical of design, and of designers, who are responsible for designing some pretty nasty stuff.

Marc Newson, Interviewed in director Gary Hustwit Documentary; “Objectified”

Here’s the awesome trailer, My wish actually is for his film to be mandatory watching for every CEO in the region… In fact I’d do my best to plan weekly screenings when the DVD Comes out, all for the dream of people getting to know what exactly is it that major i studied 4 years in college about!

And the awesome poster designed by Build… Black on silver background…

What is it, industrial engineering? interior decor? painting? sculpture? sanay3i? no? new type of engineering then? ooh OK, stylist? no! technician? well then what is it? how is that different from graphic design? oooooh ok? so you’re a craftsman? blacksmith? carpenter? C’mon help me out here!!!

Excerpt from some of many conversations i had with people asking me what exactly is it i am!

To know more about Gary Hustwit, He filmed Helvetica which came out back in 2007!

One simply magnificent masterpiece…


Poster By Build

Ten Commandments On Good Design



These are the 10 basic principles of design set by Dieter Rams (other links: 1/2) chief of design at Braun – up till 1995 – a creator of so many design icons; icons that students studied and design professionals were “inspired” by…

These design principles will always be on the wall of any studio I work in… they explain everything be it design process or what your goals are in the end result… It is an essential read for any designer no matter what discipline… i hope Mr. Rams knows the effect this had on so many people and I wish i would someday be commissioned to do a poster like this for real… Maybe then I can spare the time to do it exactly the way I imagine it to be!

Please note that this is a self-initiated project and will not see production any time soon…
The ‘Ten principles’ are covered by a Creative Commons license. This license does state that you may reproduce this work without alteration, but NOT for commercial purposes. You can see the full details of the license by following this link.