Tag Archives: minimalism

What the Helvetica!

Passing by a friend’s screen the other day I caught a glimpse of big bold black type set in helvetica, on a white background, and a picture of a mobile phone, that phone was Sony Ericsson Xperia Pureness.

Now as far as product design thinking and strategy behind this phone, this soon to be a trend move towards simplicity is a smart move indeed. But what concerns me is that Sony Ericsson didn’t bother really work on the form rather than add the gimmicky transparent screen… It’s a pretty phone, and when I say form I mean all aspects of actually shaping the phone affected by the mere fact that it’s only a phone and nothing else…

When you have only three main features, like the say; Talk, Text, and tell Time! those are pretty simple paramaters for a product to be really innovative and unique… Because it’s going have one hell of a fight in front of it! At this day and age of technological over load, only a small number of people want something so downright focused, so “purely” functional in a single minded way!

In order to convince more than those few something need to be done, and that something isn’t exactly what this campaign is doing! That’s not a bad thing at all because I think this campaign might just be the best I’ve seen in a while, This is_like the product_ a very focused campaign with a clear understanding of the target audience… All ads have one information based on date, location and size of ad, Bold helvetica, on white background… How awesome is that!!

It’s freaky how many things I like are stuffed in there… I mean I would not change one thing with the campaign, the service offerings, the online presence… Sadly what I would change is the product itself…

But again, just look how awesome these ads look!

Check it out… [Click here for full gallery]

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Have an Opinion Why Don’t You!

A while back i started a group on facebook, named it “as little design as possible

In the description field i wrote;

The last of dieter rams’ ten principles on good design was:
“good design is as little design as possible”
If you feel you understand this,
you’re one of the few…

So, Hello…

You need to know that I’m a simple guy who likes simple and simple-looking things, what most people don’t know is that simple is not always as simple as they might presume…
In a lot of cases simple doesn’t even look simple enough, let alone the fact that simple, or good simple, is never understood by simple-minded people…
This group will contain some works by my friends and myself, anyone is free to post almost anything related to design stripped naked of all it’s unnecessary accessories…

After that i begged asked everyone to join and be active for a change, because commenting is easy on last night’s dinner party, or what degree of bronze a friend’s tan is, or even how good a girl looks on that pixellated-under lit-excuse of a photo she took of herself in the bathroom!
But when it comes to serious comments, or inquiries at least, you’ll find that most annoyingly opinionated people in the real world, don’t have the same skills on blogs and groups…

What happened was that a very few people joined, fewer commented (one or too), and no one contributed…

Then comes a very good friend of mine, and says this:

I agree somehow on what you’ve written, but dont you think you might have patronized non-design oriented people by branding them as ” simple-minded people”? plus werent everything created in couples? extremes might be appreciated! maybe it’s not the era! 80s for example. further, didnt you over complicate the description trying to over simplify it? am not attacking, dont get me wrong, just merely contributing, hence the request!

In my opinion; his reaction is justified, the point he raised about over complicating simplicity is one of the major points discussed in minimalism, minimal design specifically. And now there another thing that i can talk about:

How simple is simple really!?

Now it turned into the start of an actual debate between “designers” and “non-designers” if i can call them that! Instead of me now caring about the group i started wondering why the hell people aren’t that interested in almost anything interesting?

So now you are familiar with this particular scenario, let’s see if after all this rambling you can form an opinion and post it on the comments box down there…

Do those annoyingly opinionated only voice out their concerns in public? is it an image thing? what?… I’m rambling I know, but it’s been such a mindf**king experience trying to come up with answers…

Peace!