Tag Archives: poster

It Is On

Bear with me; I’m getting confused while writing this so I can only imagine what reading it would do.
But I do have a point.

Scene takes place in the bedroom.

Your mind is telling you the dream is over and you should wake up, you reluctantly agree and start ascending in the air hovering over the bed only to realize that you are waking up yet to another dream…

Only when interrupted do you know that you are living in your head – lucid dreaming – and in that moment you are faced with what should be a rather easy choice to make; do you sleep it off? Or do you wake up and actually live the dream?

Think of it like this.
You have a dream, you are aware that you are sleeping and dreaming, if you don’t do anything about it then the dream will be forgotten by the time you’re brushing your teeth.

But, what if you take control
of that dream…

Entering a state of lucid dreaming can be achieved through several cues or triggers that can be practiced in your waking state and applied in your dream state.

So, you are still hovering over your bed, the moment you realize that you are only human, you fall, but hey, if you don’t want to wake up yet, it is your choice, and you choose to take control, probably because you believe that you heard that little voice that drives your selective processes and brings you to the firm decision of doing, or not doing, And that voice is telling you to go in the room…

Interruption: Scene takes place a big empty room with one light bulb hanging on to dear life by a thin cable down from the high ceiling. Flicking the light switch off doesn’t even get the light to twitch…

On again off again…
The light is now brighter than when you came in.
You think to yourself; it’s on! Realizing the interruption of a light not turning off is not as simple as it seems, now you’re on to something.

Behind you now are a chair and a table, on that table is a stack of white paper and a pencil.

You start sketching away, thoughts scattered through the narrow paths created on what were once clean sheets of white paper, roads that seem as if leading to nowhere until finally the mighty pencil falls with the resonating sound of either failure or success, In that specific moment you can feel yourself waking up and becoming conscious, yet you decide that the dream’s not over and you want to keep dreaming.

Most interruptions come as noisy irritating feelings of discomfort, a reminder that not everything in your head will end up being that living breathing organism we call design.

From there on, if you start concentrating hard enough so you’ll hear that pencil tip scratching the surface of a big idea, and suddenly what was once an incomprehensible maze of poor city planning on the notebook in front of you, all those paths meet in a point heading towards one single direction, becoming a path only you can take;
a path of your own creation.

“Do not go where the path may lead, go instead where there is no path and leave a trail”
Ralph Waldo Emerson.

Now you understand that you don’t have to wish for dreams to come true, they already are, what you can do is test the reality within a dream and live the dream within a reality.

Announce to the world;


Final interruption:
Design begins with ideas, those begin as dreams waiting to be understood, and for dreams to be understood they must be lived.
So respect ideas no matter how dreamy they are
(Pun? What pun?)


Pecha Kucha Amman vol.1 | Noise | Dajeej


[NOISE | DAJEEJ* #1] to be held on March 10th at Books@Cafe

We’re calling out for speakers, to participate please send us to pkn.amman@gmail.com

For more info please visit,
PK Amman Official Page
PK Amman Facebook Group
Interruptions Network

* Dajeej was brought to Amman by Ali Asad, organized by Interruptions and sponsored by Books@Cafe.

* Dajeej brand and poster design by Hadi Alaeddin, Amr Hourani and Yasmine Nabulsi.

Pecha Kucha is an international non-profit organization that seeks to encourage collaboration and the open sharing of ideas. PechaKucha Night was devised in Tokyo in February 2003 as an event for young designers to meet, network, and show their work in public.

It has turned into a massive celebration, with events happening in hundreds of cities around the world, inspiring creatives worldwide. Drawing its name from the Japanese term for the sound of “chit chat”, it rests on a presentation format that is based on a simple idea: 20 images x 20 seconds. It’s a format that makes presentations concise, and keeps things moving at a rapid pace.

Pecha Kucha Amman is an extension to the project which has been celebrated in hundreds of cities around the world. It’s a genuine contribution to social/cultural exchange patterns in Amman and a festival of creative ideas.


بتشا كوتشا ( و المقصود بها باليابانية صوت المحادثة )هو حدث عالمي تتم إقامته في أكثر من 260 مدينة حول العالم ، هو ملتقى المصممين و المبدعين في مدينة ما ، يجتمعون ليعرضوا ما يقومون به من أعمال و تصاميم ، بدأت فكرته من طوكيو من ثم إنتشرت هذه الظاهرة في كل أنحاء العالم .أهم ما يميز ملتقيات بيتشا كوتشا هو طريقة التقديم ، إذ يتم تحديد الوقت سلفا ، فلكل مصمم 20 صورة فقط ، عليه أن يشرح كل منها في 20 ثانية ، و بذلك جميع المشاركين في الليلة الواحدة لديهم نفس الوقت لتقديم أعمالهم . عادة ما يتم تقديم 12 مصمم في كل مرة .تأتي أهمية هذا الحدث من أنه أصبح مرجعية عالمية للمصممين في كل مكان ، بل تعداه ليصبح ملتقى المبدعين من شتى المجالات ، و تتفاخر المدن التي يقام بها هذا الحدث بحجم الحضور و المشاركين مما يعكس إهتمام سكانها بالإبداع .تسهم لقاءات بيتشا كوتشا في الترويج للمبدعين المشاركين على المستوى المحلي و نشر أعمالهم و اللقاء و الحوار بين المبدعين في المدينة ، و لعل المساهمة الأكبر هي في النشر و الترويج لهم على المستوى العالمي حيث سيصار إلى وضع مساهماتهم على الصفحة الرسمية لبيتشا كوتشا على الإنترنت ليراها حضور بيتشا كوتشا في أكثر من 250 مدينة حول العالم .

Design can be good again

First things first, go and WATCH THIS VIDEO!









Maybe you know this already, but the work of Dieter Rams is getting more exposure and being noticed by non-product designers more and more every day. His work and teachings are things I spent my college years and even after with, learning more with every thing I read…

His words are not to be taken lightly , neither can he be confused with other famous names in the design world… He does not say or do the irrelevant, the unnecessary, or the fantastic. He’s a designer with a collective experience that surpasses groups of young designers put together.

Just now his work is being published in a way it deserves. Later this month the amazing publisher Gestalten books is releasing Less and More The Design Ethos of Dieter Rams. It looks awesome, and I can’t wait to get my hands on a copy.

What bothered me was that after these principle spread all over the internet, is the fact that I’ve had an idea of a poster in my head, even though it was a simple personal project, I never got around to finalizing it. But I did however post how I had those unfinished posters of the ten principles on the walls of both my room and the office.

Later I see that Bibliothèque an amazing design studio was commisioned by Vitsoe to do that poster for the ten principles, and it looks good, based on a very well-thought of grid, and photographs and color palette that really feel like dieter rams’ work. I liked it even though it made me hate my self for not doing my idea.