Tag Archives: white

It Is On

Bear with me; I’m getting confused while writing this so I can only imagine what reading it would do.
But I do have a point.

Interruption:
Scene takes place in the bedroom.

Your mind is telling you the dream is over and you should wake up, you reluctantly agree and start ascending in the air hovering over the bed only to realize that you are waking up yet to another dream…

Interruption:
Only when interrupted do you know that you are living in your head – lucid dreaming – and in that moment you are faced with what should be a rather easy choice to make; do you sleep it off? Or do you wake up and actually live the dream?

Think of it like this.
You have a dream, you are aware that you are sleeping and dreaming, if you don’t do anything about it then the dream will be forgotten by the time you’re brushing your teeth.

But, what if you take control
of that dream…

Interruption:
Entering a state of lucid dreaming can be achieved through several cues or triggers that can be practiced in your waking state and applied in your dream state.

So, you are still hovering over your bed, the moment you realize that you are only human, you fall, but hey, if you don’t want to wake up yet, it is your choice, and you choose to take control, probably because you believe that you heard that little voice that drives your selective processes and brings you to the firm decision of doing, or not doing, And that voice is telling you to go in the room…

Interruption: Scene takes place a big empty room with one light bulb hanging on to dear life by a thin cable down from the high ceiling. Flicking the light switch off doesn’t even get the light to twitch…

On again off again…
The light is now brighter than when you came in.
You think to yourself; it’s on! Realizing the interruption of a light not turning off is not as simple as it seems, now you’re on to something.

Interruption:
Behind you now are a chair and a table, on that table is a stack of white paper and a pencil.

You start sketching away, thoughts scattered through the narrow paths created on what were once clean sheets of white paper, roads that seem as if leading to nowhere until finally the mighty pencil falls with the resonating sound of either failure or success, In that specific moment you can feel yourself waking up and becoming conscious, yet you decide that the dream’s not over and you want to keep dreaming.

Interruption:
Most interruptions come as noisy irritating feelings of discomfort, a reminder that not everything in your head will end up being that living breathing organism we call design.

From there on, if you start concentrating hard enough so you’ll hear that pencil tip scratching the surface of a big idea, and suddenly what was once an incomprehensible maze of poor city planning on the notebook in front of you, all those paths meet in a point heading towards one single direction, becoming a path only you can take;
a path of your own creation.

Interruption:
“Do not go where the path may lead, go instead where there is no path and leave a trail”
Ralph Waldo Emerson.

Now you understand that you don’t have to wish for dreams to come true, they already are, what you can do is test the reality within a dream and live the dream within a reality.

Announce to the world;

IT IS ON.

Final interruption:
Design begins with ideas, those begin as dreams waiting to be understood, and for dreams to be understood they must be lived.
So respect ideas no matter how dreamy they are
(Pun? What pun?)

What the Helvetica!

Passing by a friend’s screen the other day I caught a glimpse of big bold black type set in helvetica, on a white background, and a picture of a mobile phone, that phone was Sony Ericsson Xperia Pureness.

Now as far as product design thinking and strategy behind this phone, this soon to be a trend move towards simplicity is a smart move indeed. But what concerns me is that Sony Ericsson didn’t bother really work on the form rather than add the gimmicky transparent screen… It’s a pretty phone, and when I say form I mean all aspects of actually shaping the phone affected by the mere fact that it’s only a phone and nothing else…

When you have only three main features, like the say; Talk, Text, and tell Time! those are pretty simple paramaters for a product to be really innovative and unique… Because it’s going have one hell of a fight in front of it! At this day and age of technological over load, only a small number of people want something so downright focused, so “purely” functional in a single minded way!

In order to convince more than those few something need to be done, and that something isn’t exactly what this campaign is doing! That’s not a bad thing at all because I think this campaign might just be the best I’ve seen in a while, This is_like the product_ a very focused campaign with a clear understanding of the target audience… All ads have one information based on date, location and size of ad, Bold helvetica, on white background… How awesome is that!!

It’s freaky how many things I like are stuffed in there… I mean I would not change one thing with the campaign, the service offerings, the online presence… Sadly what I would change is the product itself…

But again, just look how awesome these ads look!

Check it out… [Click here for full gallery]

Design can be good again

First things first, go and WATCH THIS VIDEO!

 

 

 

 

 

 

 

 

Maybe you know this already, but the work of Dieter Rams is getting more exposure and being noticed by non-product designers more and more every day. His work and teachings are things I spent my college years and even after with, learning more with every thing I read…

His words are not to be taken lightly , neither can he be confused with other famous names in the design world… He does not say or do the irrelevant, the unnecessary, or the fantastic. He’s a designer with a collective experience that surpasses groups of young designers put together.

Just now his work is being published in a way it deserves. Later this month the amazing publisher Gestalten books is releasing Less and More The Design Ethos of Dieter Rams. It looks awesome, and I can’t wait to get my hands on a copy.

What bothered me was that after these principle spread all over the internet, is the fact that I’ve had an idea of a poster in my head, even though it was a simple personal project, I never got around to finalizing it. But I did however post how I had those unfinished posters of the ten principles on the walls of both my room and the office.

Later I see that Bibliothèque an amazing design studio was commisioned by Vitsoe to do that poster for the ten principles, and it looks good, based on a very well-thought of grid, and photographs and color palette that really feel like dieter rams’ work. I liked it even though it made me hate my self for not doing my idea.

Ten Commandments On Good Design

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These are the 10 basic principles of design set by Dieter Rams (other links: 1/2) chief of design at Braun – up till 1995 – a creator of so many design icons; icons that students studied and design professionals were “inspired” by…

These design principles will always be on the wall of any studio I work in… they explain everything be it design process or what your goals are in the end result… It is an essential read for any designer no matter what discipline… i hope Mr. Rams knows the effect this had on so many people and I wish i would someday be commissioned to do a poster like this for real… Maybe then I can spare the time to do it exactly the way I imagine it to be!

Please note that this is a self-initiated project and will not see production any time soon…
The ‘Ten principles’ are covered by a Creative Commons license. This license does state that you may reproduce this work without alteration, but NOT for commercial purposes. You can see the full details of the license by following this link.